By Andrew Liszewski
If it wasn't bad enough that stores were already tracking the purchase decisions and buying patterns of their customers, it now seems that Philips is developing a way for stores to track the interests of people who haven't even come inside. Using a set of video cameras and eye tracking software the system will be able to tell what someone looking at a window display has been staring at the longest, and will then provide more detailed information about the product via a passive or even interactive video display in hopes it will push them towards making a purchase decision.
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