By RYAN UNDERWOOD
By all standards, 18-year-old country star Taylor Swift has made it in the music industry.
When her debut single, "Tim McGraw," hit in 2006, it simultaneously landed on Billboard's top country, pop and digital charts, while also securing a spot on Apple iTunes' weekly top 10 downloads list.
Since then, Swift has won several major music awards, even receiving a Grammy nomination for best new artist. Her debut album has sold more than 3 million copies, and in a genre-bending feat earlier this month she took a spin as co-host of MTV's popular Total Request Live show.
But to the nearly 20,000 mostly unseen people working in Nashville's music industry, Swift represents far more than the latest young artist to hit it big on the country music scene.
She illustrates the industry's new benchmarks of success in an era dominated by the easy availability of digital music, an explosion of new media platforms and a decline in album sales, in a business that has seen a third of its $14.6 billion retail market evaporate since 2000.
Call it the music industry's new normal. Or call it the result of a business thrown into chaos by 10 years of corporate consolidation and rampant piracy brought on by the rise of Internet technology.
In either case, life has changed — and is changing — for just about everyone on Music Row, from the songwriters and musicians to the publishers and record labels that make up the heart and soul of this city's most famous product.
http://www.tennessean.com/apps/pbcs.dll/article?AID=/20080629/BUSINESS11/806290410/-1/TUNEIN0701
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