Charles Kaiser offers this pitch-perfect description of Time's profile of Glenn Beck: "Von Drehle's piece is so humiliating on so many levels, it's hard to know where to begin."
Kaiser interviewed Von Drehle about the Beck profile, with hilarious results. Like this, from Kaiser's Full Court Press post:
Von Drehle identified the boycott as "a boon" to Beck's ratings; but he didn't say that it now includes more than sixty corporations, including Warren Buffett's Berkshire Hathaway and Procter & Gamble.
FCP asked Von Drehle if sixty wasn't a rather large number-one perhaps worth mentioning in his piece. "Well," he replied. "There are millions of companies."
See, Von Drehle didn't mention the fact that 60 companies are boycotting Beck's show because there are millions of other companies that aren't. Got it? Millions of companies that have never advertised on Glenn Beck's show make the fact that 60 companies that used to do so now refuse to meaningless.
Oh, and Detroit automakers are doing just fine. Sure, they've lost a lot of customers over the years -- but literally billions of people haven't stopped buying their cars! Bonuses all around!