Monday, December 1, 2008

Day One: Frank Zappa to The Band

by PopMatters Staff


Frank Zappa and the Mothers of Invention: We're Only in It for the Money

Like all superficially idealistic youth movements, the love- and drug-crazed rebels of countercultural naïveté circa the late 1960s were incredible hypocrites. The gap between the utopian, free-loving, nature-attuned neo-transcendentalists that entranced timid teen squares and scared the equally-stereotypical caricatures of their stern and stoic postwar parents, and the real lives of the VD-infested and woefully self-centered societal dropouts is well chronicled in media artifacts from the time. For film, see the commune of psych-folk cabaret travelers in Easy Rider; Joan Didion's Slouching Towards Bethlehem is a fascinating literary chronicle of the grim realities of Haight-Ashbury. When it comes to musical representations of the true free-thinker's reaction to this faux-enlightened mess, it all ties together perfectly on We're Only in It for the Money.

The thing to remember about 1968 is that the Beatles were untouchable. So, when the Mothers elected to include a cover image with Money that lampooned the psychedelic flower-celebrities that adorned the cover of the recently-released Sgt. Pepper's Lonely Hearts Club Band, there was another kind of iconoclasm at work. It was all too easy for the "freaks" to direct their damnation at LBJ, parents, people over 30—the usual cast of squares—but another thing entirely for the Mothers to scoff at the meaningless antics of the counter-cultural types who were probably their majority demographic. Unsurprisingly, the powers that be in the record-releasing industry objected, and the intended cover art was remanded to the gatefold until reissues decades later. Not that the cover headshot of male band members in dresses in deadpan seriousness was such a turnover to the Man.

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